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PRIMA LINK Training and Consultancy was established to provide tailored training which aims to facilitate organizations unlock the potential of all levels of work force to achieve continuous improvement of individual and collective performance. Our business support programs encourage companies to become more successful through the development of their people.

Our mission is to contribute to the success of our customers by providing custom-tailored skill-training, adult education, workshops, seminars and related consulting services.



We have an extensive network of learning, development and organizational change professionals. Resources are matched to a client's needs on a project-by-project basis through partnering with network members.

Experience and competency are the primary considerations we use in selecting our team. To serve you the best, we assemble more than 20 most qualified associate consultants specializing in various fields to ensure the success of the training programs.

Our Principal Consultant, Mr. Alvin Tan, holds a Master of Arts (Marketing) from University of Science Malaysia and a B.A. Econs. (Hons) from University of Malaya.

Alvin Tan has accumulated many years of experience as a qualified trainer and has conducted more than 200 training programs for the corporate clients. He is an effective and practical training consultant and his expertise covers a wide range of management skills, marketing skills and other motivational programs.



We listen closely to our clients and work to give them what they need, when they need it, every single time. Integrity is the key to everything we do. We strive to develop long lasting relationships with our clients and co-workers. We value open and honest communication. We celebrate often. We challenge ourselves to be creative and are encouraged to develop our skills.



We have extensive resources in terms of expertise and support to serve our clients. Furthermore, we have been responding positively and successfully to the special training needs and request of our clients by customizing the programs.

Additionally, the following highlights other special strength we offer:
  • High quality, consistent services endorsed by our clients over the years
  • An established record of providing high quality training programs timely and cost effectively
  • Promoting user friendly, practical and dynamic approach to training
  • Forming strategic alliance with other organization and universities to synergise and develop new approaches and programs that can provide additional benefits to futher upgrade the performance of workers in various industries.

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